Asembia AXS25 Summit

Characterized by high costs, more severe side effect profiles, and complex treatment regimens, specialty drugs have long since eclipsed traditional medications in driving biopharma market growth. In 2023, specialty therapies accounted for over 80% of the 55 novel drugs approved by the U.S. FDA. A constellation of patient services and vendors materialized in response to this shift, as biopharma companies worked to ensure patients could overcome a variety of barriers to initiating and adhering to therapy.

Today, the challenge is implementing a patient services program that aligns with patient needs, and is well received by health care providers and other stakeholers. Programs must accurately map to friction points in the patient journey, help differentiate your patient experience in the market and provide a return on your investment.

Patient Services Strategy is the latest offering available as part of Certara’s integrated approach to market access, pricing and reimbursement.

• Evaluate vendors and select the ideal patient services partner: an independent 3rd party with experience acorss all stages of the reimbursement journey, Certara’s patient services experts can help you evaluate a crowded market of vendors, benchmark those vendors for specific services, and ultimately, assist you in selecting a vendor that’s best aligned with your needs to ensure optimal investment.
• Differentiate your program against competitors: a best-in-class patient services program can differentiate your product in the minds of patients and HCPs. By benchmarking the quality of current services offerings, capturing stakeholder voice to gauge services that are most impactful, and identifying investments that will exceed expectations, Certara’s Patient Services Strategy team can help your team drive differentiation.
• Map support services to patient journey pain points: precise timing and channel accuracy require a clear understanding of how support services fit into the care journey and what services are needed. Our team partners with you to map support services across the care journey to optimize investments, stand out from competitors and drive strategic goals.

Stop by Booth #1523 to speak with members of our team about your upcoming projects and any Patient Services program needs.